Panerai’s characteristic – pure Italian design loyal to its own tradition and unchanged by time .A principle echoed by an idea destined to change the history of watchmaking: the crown-protecting lever bridge, the innovation thanks to which Panerai created the first underwater military watch.
While Panerai has been none too eager to trade on its storied history as an Italian family business, it was quick to leave Florence behind for the cozy confines of Neuch â tel and build a company that bears little resemblance to its former self, other than grainy photos of Mussolini’s frogmen blowing up ships while wearing Panerai watches. Since the rebirth of Panerai in the late 1990s, the company has buttered its focaccia by selling two styles of bloated cases with $200 pocket-watch movements at prices more suited to a true manufacture , citing a higher level of finishing as justification.
That’s because we know that watch making isn’t simply about making the watch. This is something that they use to their advantage, since modern day watches simply can’t create Panerai replica watches as good as they did back then.