Founded by George G. Schaeren in 1918, the top Swiss watch company Mido succeeded in establishing a strong foothold in the watch market. In 1934, the brand has surprised the horological world by launching the first automatic wristwatch christened Multifort . The Mido watch shows off a charming dial embellished with circular Geneva stripes. Mido’s faithful admirers are offered a perfect opportunity to discover its first ladies’ watch, presented within the Multifort line.
In 2010, Mido unveiled the first ladies’ watch from the Multifort collection; Distinguished by smooth lines, the Mido Multifort Lady Diamonds watch represents a clever blend of technical performance and ultimate elegance of design. A pretty ceramic ladybird, sitting on an enamelled four-leaf clover, moves to expose the date. For the more sporty ladies, the watch is available with an integrated white rubber strap; those preferring a more dressed watch will ask for an alligator strap instead.
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